According to CBS Money Watch reporter Laura Vanderkam, emails sent from 6–7 am are about three times more likely to be opened than emails sent at 4 pm. This is because when people come into work, they read email starting with the first unopened emails. By contrast, at the end of the day, any given email is not only buried in an pile of other emails, but as people prepare to leave the office anything marginal or not related to the task at hand will just be deleted or ignored. Vanderkam actually recommends sending email on Sunday afternoon: many people check email on Sundays on their smartphone and not too many messages come in making it more likely to be read. But, even if it’s not read, it’s still likely to be top of the pile on Monday morning!
Read the full article here.
